Who we are
Founded in 2014, AllSet Brands is a New York–based consumer products company dedicated to designing, developing, and distributing innovative, high-quality products across the health, personal care, and outdoor categories. Through its portfolio of trusted brands, we create products that combine thoughtful design, dependable quality, and exceptional value to improve everyday life.
With a global manufacturing network spanning Asia, including long-standing partnerships throughout China and Vietnam, AllSet Brands manages every stage of the product lifecycle from market research and product development to sourcing, quality assurance, manufacturing, and distribution. Supported by strategically located warehouse and fulfillment operations across the United States, we provide reliable inventory management, efficient logistics, and nationwide distribution to our retail and wholesale partners.
Today, AllSet Brands serves customers through leading retailers and marketplaces, including Amazon, Walmart, and Target, while also supporting wholesale, distribution, and private label partnerships. Our products are trusted by customers throughout the United States, Canada, and Europe, reflecting our growing international presence and commitment to delivering quality products worldwide. Across our portfolio, our products have earned more than 250,000 customer reviews with an average rating of 4.5 stars, underscoring our unwavering commitment to quality, innovation, and customer satisfaction.
our Mission
To create and grow trusted consumer brands by combining product quality, thoughtful design, market insight, and dependable execution. We develop products that solve real customer needs while delivering meaningful value to consumers, retailers, and business partners.
our vision
To build a leading global portfolio of consumer brands known for quality, innovation, and responsiveness to the customer. Through strong retail partnerships, product-development expertise, technology, and global manufacturing capabilities, we aim to bring better everyday products to customers around the world.
our core values
We listen closely to customers and use their experiences to guide product development, improvement, and innovation.
We identify gaps in the market and develop better solutions through functionality, ingredients, design, packaging, quality, and value.
We move efficiently from opportunity to product development while maintaining disciplined quality standards.
Our teams across the United States, China, the Philippines, and the Dominican Republic work together throughout every stage of the product lifecycle.
We hold our products, manufacturing partners, and internal teams to high standards.
We encourage team members to take responsibility, solve problems proactively, and follow through on results.
We use sales velocity, customer feedback, forecasting, profitability, and marketplace analytics to guide decisions.
Company analytics
The metrics behind our commitment to quality
AllSet story
2014
AllSet Brands Is Founded
AllSet Brands was founded with the launch of AllSett Health, beginning with approximately 10 products focused on health and personal care.
AllSet story
2017
Expansion Into Hot and Cold Therapy
AllSett Health expanded into hot and cold therapy with the introduction of instant cold packs, reusable ice packs, and related products. The category became a major driver of the company’s growth and remains an important part of its portfolio today.
AllSet story
2020
Global Operations Expand
AllSet Brands established its Philippines operations team to strengthen coordination between the United States and its manufacturing partners in China.
AllSet story
2022
China Product Development and Quality Team Established
The company established its China office to support product development, factory coordination, sampling, production oversight, inspections, and quality assurance.
AllSet story
2023
Refreshify Launches & International Marketplace Expansion
AllSett Health and Refreshify expanded beyond the United States, reaching customers through Amazon marketplaces in Canada, the United Kingdom, France, Germany, and Mexico. Today, the company holds leading positions across several product categories in European marketplaces.
AllSet story
2024
Category Leadership
AllSett Health became the second-largest seller of instant ice packs on Amazon, a position the brand continues to hold today.
AllSet story
2025
RidgeCool Launches
AllSet Brands launched RidgeCool, continuing the company’s expansion into new consumer-product categories.
AllSet story
JAN. 2026
Thrillix Play Launches
AllSet Brands launched Thrillix Play, expanding the company’s portfolio into outdoor games, recreational products, and outdoor play.
OUR BRANDS
Combining thoughtful innovation, world-class manufacturing, and trusted partnerships to create consumer brands that redefine quality, reliability, and everyday living.
